a little about me
Professional problem solver, serial asker of “but why?” and someone who believes your business should give you the freedom to live your life, whatever that looks like for you.
I'm Natasha. I have a thing for figuring out why things aren't working.
I've always been curious about how things work. Why we do things a certain way, whether there's a better way and why nobody's questioned that process everyone complains about.
These days, I use that curiosity to help you make sense of your business and work out what you want from it next.
how my brain works
I ask why. A LOT. Why do you do it that way? Why does that happen next? Why can't this join up with that? Sometimes, one answer is a perfectly good one. Sometimes, it's “well... actually, I have no idea.”
Being dyslexic, I grew up being told to aim low. Which, if you know me, was never going to go down particularly well. Sixteen years in the NHS later, I built a career on the very things people thought I'd struggle with.
Add ADHD into the mix and you've got a brain that spots patterns, joins the dots and questions things most people have stopped noticing. I don't like complicated for the sake of complicated, and I'm usually the one asking whether we need to be doing something at all.
It's how I make sense of things. And it's exactly how I approach your business.
The messy bit is usually the useful bit.
my story, it’s a good one...
I spent sixteen years in the NHS working in operations, service development and national programmes. Growing up dyslexic, I'd been told to aim low, so naturally I went and built a career around the very skills I was told I didn't have. Stubbornness has its uses.
where it started
then I started
noticing something...
I'd find myself chatting to local business owners. A florist running everything from her paper diary, a cleaner trying to do it all herself. I'd ask a few questions (I can't help it) and we'd usually find the real problem hiding somewhere underneath.
It was the same sort of thing I'd been doing in the NHS, just on a different scale.
then came the “if not now, when?” bit
Only took me about a decade...Life had changed a lot over the years. We'd gone from a couple to a family of five almost overnight, and plenty of decisions were being made for me. I didn't love it.
Between home and work, I was running on empty. Plenty of reminders to look after myself, but not much practical support to actually do it. I realised if things were going to change, I'd have to do something about it myself. Then another NHS restructure came along, and I decided I wasn't letting someone else make that decision for me. I took redundancy and bet on myself.
I'd missed feeling like my work made a difference, and those conversations with business owners had reminded me how much I loved figuring things out. Now I get to help other women make more of the businesses they've bet on too.
Turns out the scary decision was a pretty good one.
I tend to meet two kinds of business owner
One has built a business she's proud of, but somehow she's become the answer to every question. The client emails, the invoices, the diary, the little things nobody else knows how to do. She's good at her work, but she's tired of being the only person who knows how everything fits together.
The other is looking at what she's built and thinking, “Okay, what's next?” She's got ideas, maybe some fairly big ones, but finding the time to properly think them through is another matter.
And sometimes? You're a bit of both.
Which one are you?
If I'm not working, there's a decent chance I'm reading something BookTok told me to buy.
I'm a parent to three, and life at home has plenty of moving parts of its own. Having the freedom to work around my family and look after myself matters to me just as much as it does to you.
When I'm not working, there's a decent chance BookTok has convinced me to buy another book. Romantasy, something spicy, with the occasional self-development book thrown in so I can pretend there's some balance.
I'm also a caffeine addict, brunch enthusiast and sound bath lover with a slightly witchy side. Give me an afternoon with my hands in clay or my nose in a book and I'm happy. Basically anything that involves not being sensible and productive for a bit.
And then there's Pugsey. Small, fluffy and absolutely no interest in behaving accordingly.
